Dental website design for UK dental practices
Your practice, your team, your fees and how to book, set out the way the GDC's guidance on advertising expects. We write it for you in English, you approve every word, and your free demo is ready within 24 hours.
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In short
WebAutonomos designs websites for dental practices in the UK. We write the copy in English from your real details, show what the GDC's guidance on advertising asks a practice website to display (qualifications, GDC numbers, complaints procedure, the date of the last update) and keep the site clear of what UK advertising rules ban: specialist titles you don't hold, claims you can't back up, and prescription-only medicines such as Botox. It costs €15 a month (about £13) with no setup fee and no lock-in, or a one-off €349 (about £300), with no VAT added, and your demo is ready within 24 hours.
UK rules
What your dental website has to get right in the UK
Dentistry is regulated across the UK by the General Dental Council (GDC), and a practice website counts as advertising. These are the points that matter for your site.
| Topic | Source | What it means for your website |
|---|---|---|
| Who treats patients | GDC Guidance on advertising, “Websites” | Every dental professional named on the site must show their professional qualification, the country it comes from, and their GDC registration number. |
| Practice details | GDC Guidance on advertising, “Websites” | The site must show the practice name and the address where care is provided, a phone number and email address, the GDC's contact details or a link to its website, your complaints procedure with who patients can turn to next (the NHS body for NHS care, the Dental Complaints Service for private care), and the date the site was last updated. Keep staff and services up to date. |
| NHS or private | GDC Guidance on advertising, “Advertising services”; Standards for the Dental Team, 1.7.2 | Say whether the practice is NHS, mixed or wholly private. A mixed practice must make clear which treatments are available on the NHS and which only privately. |
| Fees | Standards for the Dental Team, 2.4.2; CAP Code, rules 3.17 and 3.18 | Give clear information on prices on your website: patients shouldn't have to ask for it. Quoted prices must include any fees that aren't optional and must not mislead. |
| Specialist titles | GDC Guidance on advertising, “Specialist titles” | Only a dentist on a GDC specialist list can use “Specialist” or titles such as Orthodontist or Periodontist. Others may write “special interest in”, “experienced in” or “practice limited to”. |
| Claims and comparisons | GDC Guidance on advertising, “Advertising services” and “Websites”; CAP Code, rules 3.7 and 12.1 | Back up claims with facts, avoid ambiguous statements and anything likely to create unjustified expectations about results; objective claims need evidence before you publish them. Don't compare your team's skills or qualifications with other professionals'. |
| Botox and other prescription medicines | CAP Code, rule 12.12; Human Medicines Regulations 2012, reg. 284 | Prescription-only medicines, such as botulinum toxin, can't be advertised to the public, so facial aesthetics pages need careful wording. |
| Reviews and testimonials | CAP Code, rules 3.44 to 3.50 | No fake reviews, no hiding negative reviews or giving positive ones more prominence, and say when a review was incentivised. Keep proof that each testimonial is genuine, and get permission before using it. |
| Patient photos | Standards for the Dental Team, 4.2.9; ASA advice “Dental: General” | Photos and videos of patients are confidential and can't be taken without the patient's permission; before-and-after pictures must also be genuine and representative. |
| CQC rating (England) | Regulated Activities Regulations 2014, reg. 20A | A provider that has received a CQC rating must show it on its website, with its date and where to find the report. The CQC doesn't rate primary care dental services, so most practices have no rating to display. |
| Patient data | UK GDPR, art. 9; Data Protection Act 2018, s. 164A | Health details sent through a contact form are special category data: you need a lawful basis and an Article 9 condition, and your privacy notice must explain them. Since 19 June 2026 you must also make it easy to complain about data protection and acknowledge each complaint within 30 days. |
| Cookies and the ICO fee | PECR, reg. 6 and Sch. A1; Data Protection (Charges and Information) Regulations 2018 | Advertising and tracking cookies need consent; some statistics and site-function cookies are exempt if visitors get clear information and a simple way to object. Organisations that handle personal data pay the ICO data protection fee unless exempt: £52 a year for the smallest tier. |
In Wales, private dental practices must also publish their statement of purpose and patient information leaflet on their website (Private Dentistry (Wales) Regulations 2017, regs. 5 and 6). NHS contractors in England must keep their NHS.uk profile accurate and review it at least every 90 days. The GDC consulted from June to August 2026 on replacing its Standards with a new “Framework for Professionalism”; until its Council decides, the 2013 Standards and advertising guidance apply. This is general information as of September 2026, not legal advice: check with the GDC, your indemnity provider or your professional association.
Practising in Spain? Spanish rules are different. See websites for dentists and dental clinics in Spain.
What we set up for you
- Each dentist's qualification, the country it comes from and their GDC number, plus the practice details, complaints procedure and last-updated date the GDC guidance lists
- A clear NHS, mixed or private statement and your fees on the site
- Treatments described without promises of results, specialist titles you don't hold or prescription-only medicine names
- A privacy policy and cookie notice adapted to UK law (UK GDPR)
- A .co.uk or .uk domain in your name, hosting, an SSL certificate and daily backups
Sources: GDC Guidance on advertising · GDC Standards for the Dental Team · Regulation 20A · CQC, services we do not rate · Private Dentistry (Wales) Regulations 2017 · CAP Code, section 3 · CAP Code, section 12 · ICO, special category data · Data Protection Act 2018, s. 164A · PECR, reg. 6 · ICO data protection fee
Why us
Built for UK dental practices
GDC details in place
Qualifications, GDC numbers, complaints procedure and last-updated date, set out where patients and the GDC guidance expect them.
A price a small practice can plan for
€15 a month (about £13) with no setup fee and no lock-in, or €349 (about £300) once. No VAT added.
See it before you pay
Your demo is ready within 24 hours. If it isn't right for you, you pay nothing.
We work in English
Email, WhatsApp or video call, and we reply the same day.
Anywhere in the UKEngland, Scotland, Wales or Northern Ireland: we're based in Valencia, Spain, and work remotely, so where your practice is makes no difference.
Your website in three steps
One clear price, two ways to pay
- No setup fee
- No lock-in
- Free demo before you pay
- Same services included
- A single payment
- Legal pages included
Prices are set in euros, with no VAT added for UK clients. Pound amounts are approximate, at the rate of 25 September 2026 (€1 = £0.86), and change with the exchange rate. A .co.uk or .uk domain in your name is included for the first year.
Who it is for
What our clients say
Frequently asked questions
What must a dental practice website show?
Under the GDC's guidance on advertising: each dental professional's qualification, the country it comes from and their GDC number; the practice name and address; a phone number and email; the GDC's contact details or a link to its website; your complaints procedure and who patients can contact next; and the date the site was last updated. You must also say whether the practice is NHS, mixed or private, and give clear information on fees.
Can I call myself a specialist?
Only if you are on a GDC specialist list. Otherwise, avoid titles such as Orthodontist or Periodontist and wording like “specialising in”; the GDC allows “special interest in”, “experienced in” or “practice limited to”.
Can I mention Botox on my website?
Botulinum toxin is a prescription-only medicine, and those can't be advertised to the public (CAP Code, rule 12.12). The ASA's advice on this is strict, so we keep product names out of your promotional copy.
Can I show patient reviews on my website?
Yes, if they are genuine and you have the patient's permission, and you don't hide negative reviews or give positive ones more prominence (CAP Code, rules 3.44 to 3.50). Keep evidence that each testimonial is real.
Do I need to display a CQC rating?
Only if the CQC has rated you: rated providers must show their latest rating on their website (regulation 20A). The CQC doesn't rate primary care dental services, so most dental practices have no rating to display.
You're based in Spain: how do we work together?
Remotely and in English, by email, WhatsApp or video call, and we reply the same day. You tell us about your practice, we build your demo within 24 hours, and you check every word before anything goes live.
How much does it cost, and do you add VAT?
€15 a month (about £13) with no setup fee and no lock-in, or a one-off €349 (about £300), with the same services: design, hosting, a .co.uk or .uk domain in your name for the first year, legal pages adapted to UK law and one change a month. No VAT is added for UK clients. Prices are set in euros, so the amount in pounds depends on the exchange rate.
Who owns the website?
With the one-off €349 payment, the website is yours. With the monthly plan, the domain is registered in your name and you keep it if you leave.
See your website before you pay a thing
Free demo within 24 hours, copy and legal pages included. No setup fee, no lock-in.
Get my free demo →