When a dog starts limping or a cat stops eating, many owners grab their phone and search for a vet nearby. Good veterinary website design gives them the answers they need in seconds. This guide explains what to put on a clinic website in Spain, with examples from Valencia, Alicante and Elche.
Why does a veterinary clinic need a website?
A veterinary clinic needs a website because many pet owners research clinics online before they call, and your website is the one place where you decide what they see. Social media is useful, but it follows someone else's rules.
What pet owners want to see first
- which services you offer and which animals you treat;
- where you are and how to get there;
- when you open and what happens in an emergency;
- who will care for their pet, and what other clients say.
Emergency contact: when every minute counts
In an emergency, a worried owner won't fill in a long form: they want to call, or to know straight away whether you're open.
Phone number, hours and out-of-hours care
Put your number at the top of every page as a link that calls you with one tap, and your up-to-date hours just below it, including public holidays. If you don't see animals out of hours, say so and tell owners where to go instead; if you take emergencies, explain which number to call and whether to ring first.
Non-urgent visits: a booking link, a call or WhatsApp
For routine visits, give owners a choice: a link or button to the online booking tool you already use, a phone call, WhatsApp or a form that sends each message to your email. With WebAutonomos, we only add the link, for example to the booking module of your clinic management software, so your appointment system keeps working as before and the process at reception doesn't change; see our guide to choosing an online booking system.
What pages should a veterinary website include?
A veterinary website needs six essential sections, and a small practice doesn't need dozens of pages:
- Home: who you are, where you are, your hours and a button to call.
- Services: what you do and which animals you treat.
- Vets and staff: photos, roles and training.
- Pet care advice: short articles for owners.
- Location and payment: address, map, parking, accepted payment methods such as card or cash, and whether you work with pet insurance companies.
- Legal texts: legal notice, privacy policy and cookie policy.
Veterinary services described in plain words
Create a short section for each main service, group related treatments together, explain what happens during consultations so people learn what to expect, and describe what you do rather than what you will achieve. List only what you offer:
- consultations and vaccination;
- surgery and neutering;
- dentistry and diagnostic tests;
- emergencies or grooming, if you provide them.
Prices: transparency without promotions
Whether to publish fees is your decision, and your colegio and the profession's code of ethics (código deontológico) may set limits on how you advertise, so read their rules first. If you do list prices for consultations or vaccinations, show the full amount with VAT included, as Spanish rules require for prices aimed at private customers; WebAutonomos shows prices for private customers that way. This kind of transparency also saves your receptionists from answering the same question again and again.
Pet care content
Keep the articles short and practical, on topics such as the vaccination calendar or keeping pets cool in a Valencia summer: they show your knowledge and can help you appear in search results. One simple approach is to write about what people ask at reception. Present them as general information, because an article doesn't replace an examination, and add fresh content every so often.
Design: what clients expect from a veterinary website
Good web design lets visitors find the key information quickly: a calm, clear layout, your own photos and one obvious call to action on each page, such as “Call now”, “Book an appointment” or “Message us on WhatsApp”.
Branding, images and videos
Use the colours and logo from your sign and uniforms, so the site matches the practice people visit; whether you choose a template or a custom design, two or three colours with strong contrast are enough. A warm, personal style often suits a neighbourhood clinic better than a cold corporate one. Show images of your reception, consultation rooms and staff rather than stock photos; a short video tour can help nervous owners feel at ease. WebAutonomos prepares your website with your own photos, taken from your Google listing or sent by you.
Built for mobile
Many clients will look you up on their phone. Make sure your number can be tapped to call and that your site loads quickly: speed also counts for Google, as our article on website speed and search rankings explains.
Your website in Spanish and English
If you have English-speaking clients, for example on the Costa Blanca, an English version of your site lets them choose you with confidence. WebAutonomos can build your website in up to four languages at no extra cost, such as Spanish, English and Valencian.
How do you make a veterinary website accessible?
You make your site accessible by following the Web Content Accessibility Guidelines (WCAG): readable content and headings, enough contrast, labelled forms, and links and buttons that also work with a keyboard or a screen reader. This means everyone can use it, including people with a visual, hearing, motor or cognitive impairment, older people and anyone reading on a phone in bright sunlight.
The four WCAG principles in plain English
- Perceivable: people can take in text and pictures with the senses available to them, for example through alt text on informative photos and captions on any video.
- Operable: buttons are large enough to tap, and everything can work with a keyboard as well as a finger or a mouse.
- Understandable: plain language, consistent navigation and forms that explain clearly what went wrong.
- Robust: clean code that browsers and assistive technologies, such as screen readers, can read reliably.
An accessibility checklist
- Use headings in order, and link text that says where it leads, never “click here”.
- Give text enough contrast with its background, and don't rely on colour alone to show information.
- Give every field a visible label, and make errors obvious and simple to correct.
- Describe each informative photo in its alt text, so screen reader users hear what it shows.
- Keep your phone number and address in the same place on every screen.
- Make buttons, links and other interactive elements clearly visible when they have keyboard focus.
- Skip accessibility widgets and overlays that promise to fix everything: NHS England's guidance for GP surgeries advises removing them.
Then do a little research of your own: ask two or three people to look up your emergency line on their phone, and watch where they hesitate.
Free guidance from GOV.UK and the NHS
Detailed explanations are published by UK public bodies. The GOV.UK Service Manual, written for teams working on government digital services, has a section on understanding WCAG, and GOV.UK's guidance and tools for digital accessibility points to training, testing with assistive technologies and user research with disabled people. NHS England's guidance on creating a highly usable and accessible GP website for patients starts from the top tasks people come to do, such as making a booking or finding the phone number, opening times and address; the same exercise works well for vets.
The same guidance points out that poor online journeys hit hardest people with low digital confidence, people working in a second language and people who use accessibility software. On the Costa Blanca, an English speaker reading your texts in Spanish is in exactly that position, which is one more reason to write short sentences and add an English version.
Keep in mind who these documents are for: GOV.UK guidance is written for UK public sector bodies, which must meet WCAG at level AA. For a private clinic in Spain, the UK texts are a source of principles and a useful checklist, not obligations. Spain's accessibility law, which transposes the European Accessibility Act, applies to specific activities such as e-commerce and exempts microenterprises, so a site that simply presents what you do is not, as such, on its list; our guide to legal notice, privacy and cookies in Spain covers the details.
Veterinary website examples: what to show first
What to put on the first screen depends on the clinic:
- A neighbourhood clinic in Elche: hours, phone number and map at the top, then vaccinations and grooming.
- A clinic with an emergency line in Valencia: the emergency number in large type and how to find the entrance at night.
- A practice that offers home visits around Alicante: the towns it covers and how to request a visit.
Local SEO for veterinary practices: be found nearby
Many pet owners search for “vet in Elche”, “emergency vet near me” or “English-speaking vet in Alicante”. Your website and your Google Business Profile should both be ready for those searches, with the same name, address, phone number, hours and services. Your WebAutonomos site also includes links to your Facebook or Instagram profiles. Our guide explains how to optimise your Google Business Profile.
Texts that name your town
Combine each treatment with your town, as in “dog grooming in Alicante”. Every WebAutonomos website includes basic SEO: page titles and texts that mention your service and your area, with details that match your Google profile. Nobody can guarantee a position, but clear texts help a search engine understand what you offer and where; see how to choose local keywords.
Your vets and your reviews
For many owners, their pet is part of the family: before they trust you with it, they want to see who will treat it.
Vets with a name and a photo
Introduce your veterinary team with a photo, role and a note on each person's training and experience. If the clinic wishes, show each veterinarian's colegiado number, the membership number of the colegio de veterinarios; ask your colegio what it recommends. If any of your vets trained in the UK or speak English, say so: being able to talk about their pet in English can reassure expat families.
Client reviews, as their authors wrote them
Invite owners to share their experience on Google, then show your rating and real reviews exactly as they were written, and reply to all of them, negative ones included. A QR code at reception that opens your Google review page is a simple way to collect reviews straight after the visit. Don't invent, reword or select reviews to promise a result; see our guides to getting more Google reviews and responding to negative reviews.
Legal texts and data protection
A clinic's website has to show legal texts, and with WebAutonomos they are included:
- Legal notice (aviso legal): who runs the website and how to reach you;
- Privacy policy: what personal data you collect, why and for how long;
- Cookie policy: which cookies the site uses and how to accept or reject them.
Keep your form to a minimum and don't ask for the animal's medical history or for reports from other clinics. An important point: these texts don't replace the obligations of your profession, such as membership of your colegio or the authorisations and registrations your autonomous community requires. Confirm them with your colegio and your regional administration.
Common veterinary website mistakes
These mistakes, common on veterinary websites, drive away people who were about to call:
- Hiding the phone number and emergency hours.
- Leaving your Google profile out of date.
- Not showing your team or asking for reviews.
- A cluttered site that is slow or confusing on a phone.
- Low-contrast text, unlabelled fields or buttons too small to tap.
- Promising results or publishing promotional prices.
Care with health messages
Animal health is a sensitive subject: avoid promises of recovery, promotional prices for medicines or treatments and testimonials other than your genuine reviews, and leave the diagnosis to the veterinarian. For other health professions, see our guide to medical website design for dentists and physiotherapists.
What does a veterinary website cost in Spain?
In Spain, a professional website costs around €800 to €2,000 from a freelancer and €1,500 to €4,000 from an agency, before maintenance (Social Media Pymes, 2026). With WebAutonomos, it costs €15 monthly with no setup fee and no commitment, or €349 as a one-off payment.
Both plans cover the same services:
- website design, texts and photos;
- hosting, the SSL certificate, maintenance and technical support;
- a contact form, a WhatsApp button and the legal texts;
- the .es domain in your name for the first year, then about €12 a year.
We create a free demo in less than 24 hours, and you see it before paying anything: request your demo or compare prices in how much a website costs in Spain.
Your website is the front door of your clinic, open 24 hours a day: it shows people who you are and helps you attract new clients while you care for the animals in your waiting room.