Joinery website design is not about flashy effects. Done well, it shows your work clearly, explains what you make and install, and makes it easy for local customers to ask for a quote. Whether you are a joiner building a bespoke joinery business in Alicante, a carpenter fitting kitchens in Elche or you run a renovation company in Valencia, this guide covers the pages your website needs, how to present your portfolio, what to write, how local SEO works and how to get started.
What makes good joinery website design?
Joiner website design done well puts your finished work first, says clearly which services you offer and where, and gives visitors a quick way to get in touch from any device. Colours, fonts and layout should support those three jobs, whether your style is modern or traditional.
Joiners and carpenters: one word in Spain
In the UK, joiners usually make doors, windows, stairs and fitted furniture in a workshop, while carpenters install and repair timber on site. In Spain, both trades are called carpintero, and many workshops do both.
Choose your words with your audience in mind: Spanish speakers will type carpintero or carpintería into Google, while English speakers on the Costa Blanca, many of whom grew up in the UK or Ireland, may try joiner, carpenter or kitchen fitter. A website in both languages lets you reach both groups.
What a customer checks before calling
Before they ring you, potential customers looking for a joiner online want quick answers to a few questions:
- Do you make or install what I need? A bespoke kitchen, a staircase, built-in wardrobes, doors or a full renovation.
- Do you work in my town? The areas you cover should be easy to find.
- Is your joinery well made? A portfolio of photos of finished jobs answers that better than any slogan.
- Can I trust you? Reviews, your experience and a real address all help.
- How do I reach you? A visible phone number and a WhatsApp button.
The basic elements of any professional website apply to you too (see what a small business website should include); this guide adds what is specific to joinery and renovation.
Instagram and Facebook can attract attention to your latest jobs, and some clients will check them too, but the platform decides who sees each post. Your website is the base of your online presence: it gathers your services, the towns you cover and your reviews in one place, it can appear in search results and you can link your social media profiles from it. To choose your networks, read our guide to social media for the self-employed.
Which pages does a joinery business website need?
Five pages are enough to start: home, services, project gallery, about and contact. A simple site built around these five pages is easier to keep up to date than a sprawling site with little to say. As you complete more jobs, you can add a page for each service, for example separate pages for kitchens, wardrobes and staircases, provided each one has its own pictures and text.
- Home: who you are, what you make or renovate, the area you cover and a button to ask for a quote.
- Services: a short section for each type of work, from bespoke joinery to full renovations.
- Project gallery: your portfolio of finished jobs, grouped by type.
- About: your story, your joinery workshop, your team and your expertise.
- Contact: phone, WhatsApp, email, the towns you work in and how far you travel.
Home: answer the first questions at a glance
Visitors should understand within a few lines what you do and where you do it. A clear headline such as “Bespoke kitchens and fitted wardrobes in Elche and Alicante” says more than a vague slogan and makes it obvious at once whether you are the joiner they need. Add one strong picture of a finished joinery job, and make sure everything works on mobile devices as well as on a computer.
Useful features such as call and WhatsApp buttons should stay within easy reach, a few recent jobs should be there to browse, and a short invitation such as “Tell us about your joinery project” can lead each visitor to your form.
Services to show on a carpentry and joinery website
Whether you work as a joiner or run a renovation firm, explain to each visitor what you make, what you install and what you renovate, in concrete sentences such as: “We make bespoke joinery in our Elda workshop, from kitchens and wardrobes to staircases, and install it in homes across the province of Alicante.” Give each service its own section so that readers, and search engines, understand exactly what you do. If writing isn't your thing, see how to write web content when you're not a writer.
| Service | What to explain | What to photograph |
|---|---|---|
| Bespoke furniture | The room it is for, the design, the materials and your process | The piece in place and a close-up of the finish |
| Fitted kitchens and built-in wardrobes | Layout, sliding doors, drawers and hardware | The finished kitchen and the inside of a wardrobe |
| Doors, windows and stairs | Made to measure or supplied and fitted, interior or exterior | The door or staircase in place, with its finish |
| Full renovations | Which trades you coordinate and how you organise the job | The space before, during and after |
Bespoke joinery: furniture, kitchens, doors and stairs
For many joiners, bespoke furniture is the core of the work: shelving, beds, dressing rooms, tables, bathroom units and decorative pieces. Someone planning a fitted kitchen or built-in wardrobes also wants to see how you use the space, so show layouts that combine function and design, with drawers, sliding doors and hardware. Explain your process, from the first visit and the design to making and fitting, say whether each piece is built in your own workshop and whether you install what you make.
If you make doors and windows to measure, supply lacquered doors, craft timber staircases or panel walls, list it clearly. Say what your site joinery includes, such as hanging doors, fitting skirting boards and window frames, so that builders and homeowners can tell whether to call you.
Full renovations of flats and houses
If your renovation company coordinates other trades (bricklayers, plumbers, electricians and painters) and you refit kitchens and bathrooms, say so: homeowners want to be sure you can handle everything the job needs. Present each type of building work with its starting point, what was done and the result. To see how a site for this kind of business can look, view our pages on websites for carpenters and joiners in Spain and on websites for builders and renovation firms.
The project gallery: the heart of your joinery site
As a joiner, your project gallery is where potential customers judge the quality of your work, so give it a prominent place, open it with your best jobs and let them view each one in detail. Group your bespoke joinery by type, so that someone can browse kitchens, wardrobes and staircases separately.
Use only pictures of your own work: stock images don't show what you can do. Pictures don't need to be taken professionally, but they should be sharp, well lit and tidy. Add new jobs in the days after you finish them and remove old pictures that no longer show the standard of your work.
What to photograph on each joinery job
- The space as it was, if it is a renovation.
- The finished piece or room, in good light and without clutter.
- Close-ups of joints, hardware, edges and the grain of the wood.
- Your workshop and your team at work.
Create a short write-up for each job in your portfolio: what the customer needed, the solution you designed, the type of timber or finish, the town and how long the job took. If you draw up plans or renderings first, show them next to the piece as built.
Short descriptions of your images (alt text) help visitors who use a screen reader and support your SEO in image searches. Compressing your pictures, part of image optimisation, keeps the site fast.
Before and after, with permission
Before-and-after shots are a simple way to show what a renovation or a restored piece of joinery has changed. If a recognisable person appears in a photo, you need their consent under Spanish image rights law: ask for it in writing, and never publish a client's address. When you work with us, we prepare your website's design and texts from your real information: your Google listing and the pictures you send us.
Wood, finishes and experience
Someone ordering a piece of furniture wants to know what you will make it from and how you look after the finish. Explain it in simple words, because in joinery the details matter.
Timber and boards. Solid wood, plywood, MDF, melamine or lacquered panels: say what you work with and what each material is suited to. Furniture built from solid timber stands up well to daily use, while boards make it easier to keep the budget under control for interior furniture. Explain what works best in a kitchen, a bathroom or a bedroom.
Finishes and care. Varnish, lacquer or oil: describe what each finish brings (visible grain, a smooth colour, a warm feel) and give simple care instructions so that the wood lasts a long time. This kind of detail shows your joinery expertise, helps clients compare quotes and explains the value of a high standard of finish.
Experience, workshop and team. People invite a joiner into their home, so they want to know who will turn up. Mention your years in the trade, where you trained (at a school or through an apprenticeship, in Spain or in the UK) and who is on your team, and add a photo of you at work. If you have your own joinery workshop, show it: seeing where the furniture is built can build trust.
Insurance. If you have public liability insurance, known in Spain as seguro de responsabilidad civil, say so: it shows homeowners and builders that you are covered if you cause damage while working in their property.
Local SEO for carpenters, joiners and renovation firms
Local SEO (local search engine optimisation) aims to increase your chances of appearing in the results when someone nearby searches for your trade, such as “joiner Jávea” or “carpintero en Elche”. Local SEO rests on three things: a website that says clearly where you work, a complete Google Business Profile and genuine reviews. Done well, it can bring traffic from customers looking for a joiner near them.
Name your towns and the search terms people use
Mention your town and the places you cover in your titles, your service descriptions and the footer, with the same name, address and phone number as your business profile (known as NAP). If you are based in Elda but work across the province, say so. Think about the searches a nearby customer would type when they want a joiner, such as “joiner Alicante”, “bespoke joinery Jávea”, “fitted wardrobes Torrevieja” or “carpintero a medida Elche”, and use those search terms in your titles and texts where they are relevant, in English and in Spanish if you serve both.
A sentence such as “We work in Elda, Petrer, Elche and Alicante” is enough: there is no need to repeat a town in every heading, and Google's spam policies list keyword stuffing, including blocks of town names. Read more about how to choose local keywords and how to rank your website in local searches.
Separate town pages? Only with content of their own
If you work as a joiner in several towns, separate pages only make sense when you have content that is unique to each town, such as joinery projects you have completed there or work you only take on there. Pages that are identical apart from the town name are what Google's spam policies treat as doorway pages. If you have nothing particular to say about a town, one page that covers your whole service area and lists the towns is the better option.
Your Google Business Profile
It is free for local businesses and can appear on Google Maps and in local search results. If you don't have one yet, create it, then fill it in fully and keep your services, pictures and opening times the same in both places.
See how to optimise your listing, what to upload to your listing and how to appear on the map.
All the websites we build include basic SEO: titles and texts that mention your service and your town, with information that matches your business profile. If you'd rather not do the rest yourself, we can also manage your listing (optimisation, four posts a month and replies to reviews) and run Local SEO for you (four blog articles a month, local keywords and a monthly report), with or without the website.
Turning visits into quote requests
Website traffic only turns into joinery work when visitors take the next step and ask for a quote, so keep your phone number and a WhatsApp button in view, especially on mobile, and make it simple to send an enquiry. Every website we build has a contact form that sends enquiries straight to your email, and a WhatsApp button that lets potential customers message you directly.
Many of your customers will look you up on their mobile, so your site should be designed for small screens first, load fast (speed also plays a part in SEO: see why speed affects your ranking) and use responsive web design, which adapts the layout to all devices.
With us, hosting, the SSL certificate, daily backups and 24/7 monitoring are handled for you in both plans.
What to ask in each enquiry
Open your enquiry section with a clear invitation such as “Tell us about your joinery or renovation job”. To prepare a quote quickly, ask each person to provide their name and phone, the type of joinery job, the town, the exact measurements if they have them and a short description of the idea.
Many prefer to send a picture of the space by WhatsApp or email: invite them to do so and reply to enquiries as soon as you can. If you can reply within 24 hours, even on busy days on site, say so: customer service starts before the first visit. Here is how to set up WhatsApp Business for free.
How to talk about pricing
You don't need to publish a price list, and you should never invent prices: every piece of bespoke joinery has its own measurements. A short pricing section can still explain what a quote depends on (size, materials, hardware and fitting), what warranty you give and how quickly you reply, so that each customer sees the value behind the price.
Be honest in your pricing: say what a quote covers and what it leaves out, so that there are no hidden extras when the bill arrives. If your quotes are free and without obligation, say so clearly.
Reviews, trust and legal texts
Genuine feedback and clear legal information show visitors that a real, reliable business stands behind the website.
Reviews: ask every customer, then show them honestly
Ask each customer for a review while the result is still fresh, in the first days or weeks after the job: a short message with a direct link to your Google profile is enough. Comments that mention the quality of the joinery, the finish, punctuality and tidiness help other customers choose you as their joiner. See how to get more Google reviews and how to respond to negative ones.
If reviews are shown on your website, EU consumer rules, which apply in Spain, require you to tell visitors whether and how you check that they come from customers who have actually hired you. Keep testimonials honest too: show them word for word, say where they come from, keep the negative ones visible and never invent or buy them. On the websites we build, we add this notice for you.
Legal texts and data protection
A business website in Spain needs a legal notice, a privacy policy and a cookie policy under Spanish law (LSSI) and the GDPR, and we include these legal texts with every website. Use the messages you receive only to answer the enquiry they relate to, and ask for consent before publishing pictures in which someone can be recognised.
Common mistakes on joinery and renovation websites
Watch out for these mistakes, which can turn away enquiries on the websites of joiners and renovation firms. All of them are easy to fix:
- Stock photos instead of your own work.
- A generic template, built to suit anyone, with nothing about your joinery.
- No mention of the towns you cover.
- A phone number tucked away where nobody sees it.
- Empty phrases such as “extensive experience” or “we take care of every detail”, with no finished joinery to show for them.
- Invented prices, or promises you can't keep.
- Made-up testimonials, or only the favourable ones.
- Town pages that are identical apart from the name.
- Keyword stuffing in place of useful content, which does nothing for readers or SEO.
- A site that is hard to use on a mobile.
- No legal texts.
How can you get your joinery website built?
There are three ways to get a website for your carpentry business or renovation company: build it yourself, hire a web design freelancer or agency, or use a done-for-you service. Each one takes a different amount of money and time. Whichever route you take, even if you are starting from zero, you are ready for a joinery website once you have gathered these:
- Your best pictures of finished joinery jobs, grouped by type.
- A list of your joinery services and the towns you cover.
- How you want to be contacted: by call, WhatsApp, email or all three.
- Your Google Business Profile, created or claimed, with the same information as your website.
- Feedback on recent jobs: ask your last clients for a review before you go live.
Build it yourself
Online website builders and platforms such as WordPress, Wix or Squarespace let you create a site yourself, with templates and features designed for many kinds of businesses. They are cheap to start with, but they take time: you have to choose a design, learn the tool, write the content, take the pictures and look after updates and security. A WordPress site in particular has to be updated regularly, themes and plugins too. If you're weighing them up, read Wix or WordPress.
Hire a web design freelancer or agency
In Spain, a professional website costs around €800 to €2,000 from a freelancer and €1,500 to €4,000 from an agency, before maintenance (Social Media Pymes, 2026). Many studios sell website packages at several levels, from a basic template to a bespoke website design, so compare packages on what they include rather than on pricing alone.
Before you hire a web design studio, ask to see websites it has built for a joiner or another trade, ask what happens after launch, check whether basic SEO is part of the package and who keeps the domain if you leave.
Use a done-for-you service
With WebAutonomos, we have a free demo of your website ready in less than 24 hours, based on your Google listing and the pictures you send by email or WhatsApp. You see it before paying anything and only pay once you approve it; if it isn't right for you, it costs nothing and commits you to nothing. Request your free demo.
Our pricing has no tiers or packages: your website costs €15/month with no setup fee and no commitment, or €349 as a one-off payment if you'd rather own it outright, with the same services in both plans: design, texts, hosting, maintenance, legal texts and the .es domain, included for the first year and then about €12/year.
After launch, one change per month is included. We prepare the design and the texts ourselves, which saves you time. We work with you in English, and your site can be in up to four languages, such as English, Spanish and Valencian, at no extra cost. If you are a joiner working in Spain, our overview of websites for carpenters in Spain sums up what Spanish rules expect from your website and quotes, and what we set up for you.
Effective joiner website design comes down to a few essentials: a portfolio of your own work, clear descriptions of what you do, the areas you cover, an easy way to reach you and genuine feedback. With those in place, your joinery business website becomes the centre of your online presence: it keeps showing your work and collecting enquiries for the work you want while you are busy in the workshop or on site.