Before they book a facial, a manicure or a cut and colour, many clients look you up online. Good beauty salon website design gives them what they want in seconds: services, prices, pictures and a simple way to book from a phone. Whether you run a hair salon, a nail studio or a hair and beauty salon in Valencia, Alicante or Elche, here is what your site should contain and what it costs.

A beauty therapist prepares products in a bright treatment room with a treatment bed, rolled towels, candles and plants.
The therapist arranges the products before a session in the treatment room.

Why does your salon need its own website?

Because it's the one place online that you control. It provides your services, prices, pictures and opening hours at a glance, and search engines can show it to potential clients nearby. A website:

Social media is a borrowed shop window

Instagram and TikTok are great for showing your style, so keep posting if you love it. But the platform decides who sees each post, and a profile can't explain your treatments or cancellation terms in full. Share your website address in your bio.

Many salons have relied on word of mouth for years, and it still works. A website lets you build on those recommendations: it is the base of your online presence and of your salon marketing.

What should a salon website include?

The essentials: services with clear prices, real pictures, your team, your location and an obvious way to book, so that in under a minute visitors understand what you offer, where you are and how to get an appointment.

Key features of a salon website

A home page that answers the first questions

Say what kind of salon you are and where: 'Hair salon and nail bar in Elche' tells visitors more than a slogan. Then show a large image of your salon, your best-selling treatments and the button to book; the whole design should lead there.

Services grouped by type, without promises

Group services the way clients think about them: hair, skin care, nails, hair removal and massage are typical examples. Explain each treatment in a sentence or two and avoid promising results, as every skin and every head of hair responds differently.

Prices with VAT included

Publishing your price list is your decision, but it saves your team time on the phone. For private clients, show the final price with VAT (IVA) included and say what each service covers, such as a cut with or without a blow-dry.

Your team and useful content

Many clients like to know who will look after them, so create a short profile of each stylist or therapist, with their training and years of experience: it makes choosing easier (ask each person first).

Short aftercare guides and answers to common questions, such as whether a hair colour needs a patch test, are useful content too; see how to write website content when you're not a writer.

Design tips: simple, fast and mobile-friendly

Good design makes the next step obvious. Browse examples of salon websites you like and note the design details that appeal to you, then aim for a site that loads fast, reads well on a phone and reflects the experience you offer in the salon.

Mobile-first design and user experience

Many of your clients will look you up on their mobile, so your site should be designed for small screens first. For a smooth user experience:

A design that matches your brand

Colours, fonts and pictures should feel like your salon: calm for a spa, bold for a nail studio, sleek for a hair studio, classic for a barbershop. Keep the design consistent with your sign and social profiles, so clients recognise your brand and you build trust.

Hair and beauty salons: one site, two menus

Many salons offer hair and beauty services, so the design has to suit someone looking for highlights as well as someone after a pedicure.

Create one section for hair (cuts, colour, hair treatments, styling for events) and one for beauty (facials, nails, brows and lashes, waxing), each with its own prices, pictures and 'Book now' button.

Show who does what

In a hair salon with a beauty room, clients often want to know which hair stylist does colour and which therapist does facials. Name each person in the services they offer and, if your app allows it, send clients straight to their calendar.

Online booking: a button to the app you already use

Your website doesn't need its own booking system: a button that opens the booking tool your salon already uses is a simple, effective way to take online bookings, with clients making appointments at any time, even while you're working.

Where to put the 'Book now' button

It works best in three places:

Make the button stand out in your design, with a short label. If your app has features such as reminders, they may also reduce missed appointments.

WebAutonomos websites don't include a booking system: we add a button or a simple link to the app you already use, where your appointments are managed.

WhatsApp and the contact form

A WhatsApp button is great for visitors who prefer to ask first, and the form sends each request to your email. Ask only for a name, a phone number or email and the question; health matters, such as allergies, are best left for the consultation.

No appointment app yet? Start with these two, then see how to pick an online booking system; some apps are designed for hair and beauty businesses.

A laptop and smartphone display the Luna Beauty Studio website with a bright, calming treatment room.
Preview of the Luna Beauty Studio website on desktop and mobile.

Photos of your salon: real, recent and with permission

Your work is visual: real pictures of your salon and team help visitors imagine their visit, and they feel more personal than stock images. Take recent ones in good light, which shows your salon at its best.

What to photograph

Before-and-after pictures and client consent

Don't present comparison shots, or any finished work, as proof of what a treatment achieves, since each person responds differently; show them as examples of your style. A person's image is also protected by law in Spain, so get written consent before publishing a photo in which a client can be recognised.

WebAutonomos builds your site with your own material, the photos on your Business Profile and those you send us, and doesn't offer photo shoots: take a few shots before you start (here's what to upload to your Google listing).

What clients say: show reviews honestly

Show your rating and a few real opinions exactly as clients wrote them, and say where they come from; don't rewrite them or keep only the most flattering ones. If your site shows reviews, EU consumer rules, which apply in Spain, say you should explain whether and how you check that they come from real clients.

Ask every client, not only the happy ones

Ask just after the appointment, while the experience is fresh, with a direct link or a QR code at reception. Ask everyone, not only those who seemed happy, and offer no gifts or discounts in exchange. Our guides explain how to collect more feedback and how to answer critical comments calmly.

Help clients nearby find your salon

Together, your website and your Business Profile shape your online presence nearby: both should say plainly what you do and where, with the same details everywhere. Nobody can promise a position, but specific, consistent information gives search engines what they need and can attract new clients.

Your Google Business Profile and your site

Create or complete your profile with services, opening hours and pictures, and make sure your name, address and phone number match your website; here's how to optimise your Business Profile.

Name your services and your area

Write the way people search. Some examples:

Use these phrases naturally in titles and descriptions, never as a block of keywords (see how to find keywords for your area).

Basic SEO is included, more is optional

Every WebAutonomos website includes basic SEO: page titles and texts that mention your services and area, consistent with your Business Profile. For regular new content, our Local SEO service costs €15/month: four blog articles a month, local keywords and a monthly report, and you can buy it without the website.

What the law asks of your salon's website

Your salon website needs a legal notice, a privacy policy and a cookie policy (LSSI and GDPR), which WebAutonomos includes in both plans. Ask only for the personal data you need, and get separate consent, with an unticked box, before sending marketing emails.

We also adapt your site to consumer rules: prices with VAT included for private clients, the complaint information your region requires and a note explaining whether and how the opinions shown are checked. For advice on your own case, ask an adviser.

Medical aesthetics is a separate field

Treatments of a medical nature belong to healthcare professionals, who have their own rules. If your clinic offers them, ask the colegio for your profession and your regional health department before mentioning them.

How much does a website for your salon cost?

In Spain, a website costs around €800 to €2,000 from a freelancer and €1,500 to €4,000 from an agency, before maintenance (Social Media Pymes, 2026). With WebAutonomos: €15/month with no setup fee and no commitment, or €349 as a one-off payment; choose the plan that suits your business best.

Building it yourself or hiring a designer

WordPress, Wix or Squarespace have templates designed for salon websites and plenty of features, but you'll spend time learning the platform (compare Wix or WordPress). A web designer can create a custom design: ask for examples of their work and the cost of ongoing maintenance.

A done-for-you website with WebAutonomos

  1. Tell us about your salon and send your pictures.
  2. We prepare the design and content, and you see a free demo in less than 24 hours.
  3. You only pay once you approve it; if it isn't right for you, it costs nothing.
  4. We publish it and take care of hosting, the SSL certificate, daily backups, maintenance and technical support.

Both plans have the same services: contact form, WhatsApp button, links to your social profiles, legal texts and the .es domain in your name for the first year (about €12/year after that). One change per month is included after launch, and marketing help, such as ads, is available on request.

Common salon website mistakes

These put potential clients off, and each has a simple fix:

Your website is your salon's own shop window, open 24 hours a day, and it can grow with your salon. With WebAutonomos, it costs €15/month with no setup fee and no commitment, or €349 as a one-off payment, and you see a free demo in less than 24 hours.