Did you know you can publish content directly on your Google listing that appears when someone searches for your business? Google Posts are one of the most powerful and least used features of Google Business Profile. If you are a freelancer in Spain's Valencia, Alicante, Elda, or Elche, posting on your Google listing at least once a week can multiply interactions with your profile and attract more customers. In this guide we show you step by step how to do it, with real examples and the mistakes you must avoid.
What are Google Posts and why you should use them
Google Posts are short publications you can create from your Google Business Profile. They appear directly in Google search results and on Google Maps. According to a BrightLocal study, listings that publish posts regularly receive 35% more clicks on the call button and 25% more route requests on Google Maps. An active listing conveys trust.
The 4 types of Google Posts you can publish
Google Business Profile lets you create four types of posts: Update posts to share news and recent work, Offer posts with an expiration date that create urgency, Event posts with a title and date for open days or talks, and Product posts to highlight specific services with pricing and a description.
How to create a Google Post step by step
Creating a post on your Google listing is easy: from your computer or the mobile app, access your listing, select "Add update", choose the post type, upload a photo (minimum 400x300 pixels), write the text (ideally 150-300 characters), and add an action button like "Call" or "Learn more". The mobile app is the fastest way: you can publish in under 2 minutes.
Content strategy: what to publish each week
Follow a 4-week cycle: Week 1 a recent job with a photo, Week 2 a useful tip related to your profession, Week 3 an offer or promotion with a deadline, and Week 4 a highlighted customer testimonial or review. Repeat this cycle throughout the year, adapting the content to the season.
Mistakes that ruin your Google Posts (and how to avoid them)
The most common mistakes are: posting without an image (70% fewer interactions), texts that are too long, forgetting the action button, posting only when you remember instead of weekly, and generic content without local references. Jaime, a locksmith in Alicante, started posting every Monday and within two months his calls from Google Maps grew from 8 to 14 per month.
Google Posts are a free and powerful tool to attract more customers to your business. Publishing one weekly post with a photo of your work, a brief text, and an action button is enough to keep your listing active and improve your visibility on Google. It takes just 5 minutes a week and can generate work for the entire month.