Your domain is your business's address on the internet. It's the first thing your customers see and what they type to find you. A good domain conveys professionalism, is easy to remember and helps you rank on Google. In this guide we explain how to choose it well, which extension to use and the most common mistakes you should avoid.
What a domain is and why it matters so much
Your domain is your web address: for example, yourbusiness.es. It's what your customers type into the browser or search for on Google. A professional domain (yourname.es) conveys seriousness. A free domain like yourbusiness.wordpress.com signals that you haven't invested in your online presence. For a freelancer, the domain is as important as your company name.
.es or .com: which to choose for a business in Spain
If your business is local and you operate in Spain, the .es domain is the best option. It conveys proximity, Spanish customers trust .es domains more for local services, and Google takes it into account for local ranking. The .com is better if you have international ambitions or if the .es isn't available. At WebAutonomos we include the .es domain in all plans at no extra cost.
Tips for choosing a good domain name
Use your business name or your professional name. Keep it short (ideally 15 characters maximum), easy to write and to spell out over the phone. Avoid hyphens, numbers and special characters. If your company name is long, use a recognisable abbreviation. And check that it isn't registered as a trademark before buying it.
Common mistakes when choosing a domain
The most frequent mistakes are: choosing a name that's too long or complicated, using a free domain that doesn't convey professionalism, failing to renew the domain in time and losing it, buying the domain but not using it for months, and not registering variants (.es and .com) to stop competitors from using them.
Where to register your domain and how much it costs
The most popular registrars in Spain are DonDominio, Nominalia, GoDaddy and Namecheap. A .es domain costs between 8 and 15 euros per year. With WebAutonomos, the .es domain is included in your 15 euros per month subscription: you don't have to buy it or manage it separately.
Your domain is your digital identity. Choose it carefully: short, easy to remember, professional and with a .es extension if you work in Spain. And if you'd rather keep things simple, with WebAutonomos the domain comes included and in your name.